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This web site occur.la has the following in the homepage, "We are a community driven music based event platform located in Los Angeles that develops technologies to enhance event management and promote events and artists." We noticed that the webpage also stated " We are a small, but devoted group of individuals that span the globe." It also said " Although weve gotten our start in Los Angeles, we use todays technology to give us the freedom to work from anywhere we choose. How we can help you become a success. The lowest cost ticketing platform for artists, venues, promoters and event organizers alike." The header had occur as the highest ranking optimized keyword. It is followed by events, event ticketing, and ticketing which isn't as ranked as highly as occur. The next words occur.la used was live entertainment. music was included but might not be understood by search crawlers.